Founder to
CEO.
The bridge between "doing everything yourself" and "hiring a $300k Exec".
You have Product-Market Fit. Now you have "Operations-Market Fit" problems. We step in as your Fractional COO/CTO to rebuild the engine while you fly the plane.
Symptoms of "Operational Debt"
Operational debt is like technical debt, but for humans. It compounds silently until your best people burn out or your growth stalls.
- You are the "Router"Information cannot move horizontally in your company. It has to go up to you, and then down to someone else.
- "Hero Mode" is the StandardSuccess relies on individuals working weekends, not on a system working reliably.
- Tool SprawlYou pay for Asana, Notion, Linear, and HubSpot, but truth lives in a spreadsheet on your desktop.
Self-Audit
Is it time to fire yourself from Operations?
"If I went offline for 2 weeks, would the product still ship?"
The Economics of "Fixing It Yourself"
Founders often think, "I'll just hire an Ops Manager later." So they keep doing low-leverage work themselves. Let's quantify exactly how much that decision is costing your cap table.
The Opportunity Cost
When you spend an hour fixing Zapier, you aren't saving $50. You are burning $1,000 of strategic value.
The "Bad Hire" Risk
Hiring a full-time COO too early ($200k+) is dangerous. If they don't work out, you lose 6 months and momentum. Fractional is low-risk, high-speed.
The Cost of Chaos
Is it actually cheaper to hire a Fractional Operator than to do it yourself?
(Managing slack, fixing broken tools, repeating instructions)
What is one hour of high-leverage strategy worth to the business?
We Don't Consult. We Build.
The Foundation Package is not a PDF recommendation. It is an active installation of an Operating System. We join your team for 10 hours/week to execute three specific pillars of work.
Supported Stack
We don't just "advise" on these tools. We are power users. We configure, integrate, and clean them up.
Consolidate & Automate
We audit your sprawling toolset. We kill the zombies (unused subscriptions). Then we connect the survivors. Data flows automatically from Marketing to Sales to Product. No more copy-pasting CSVs.
- Single Source of Truth setup
- Automated Reporting Dashboards
- Documentation Repository (SOPs)
The Operating Cadence
Excellence is just habit documented. We install the "Weekly Pulse"—meetings that actually solve problems instead of reporting news. We ring-fence our time to ensure momentum.
- Sprint Planning & Retrospectives
- Leadership Team Syncs
- Monthly Financial Reviews
A Week of Fractional Leadership
*Typical allocation. Your needs may dictate a different weighting.
The "No Brainer" Math
Roughly the cost of a junior intern, but for Senior Executive output. Cancel anytime. No equity grants. No health insurance.
Full-Time Operator
- Salary$180,000+
- Equity1.0% - 5.0%
- Ramp Time90 Days
- RiskHigh
MarPhil Foundation
- Retainer$31,200 / yr
- Equity0.0%
- Ramp TimeDay 1
- RiskNone
Focus on Product. Delegate the Process.
We only take on 3 Foundation clients at a time to ensure focusing quality.